When I was a child in Bulgaria I was extremely intelligent, so I was able to notice the meaning of words without reading them as either being positive or negative.

Anyway, a man approached me in the street and only said one word "Kocho" it's a word they try to make you enjoy through sound technology, but language technology for more intelligent people prevents that from happening, who knows maybe all countries have one.

So later on, somewhere around 3 or 4 years old I approached a Bulgarian child in the street and said "Kocho -that's how they control you."

Of course... what can one person, a child, who's probably less intelligent than me, do?

(It's usually an insult that you're supposed to accept through the sound to yourself.)